Brooke reveals plans for Olympia, The London International Horse Show
As this year’s official charity for Olympia, The London International Horse Show, Brooke Action for Working Horses and Donkeys will host activities and experiences including interactive video, talks and meet ups with mini horses and donkeys, from 17-23 December. Brooke will be upstairs in the Gallery at stand G181, in the Shopping Village at stand B41, and also in the main ring at 2.15pm on Wednesday 19 December for a special interval performance featuring special guests of the two and four-legged variety.
At Gallery stand G181, visitors will have the chance to view Brooke’s virtual reality 360 film set within the brick kilns in Pakistan. The film gives an insight into the lives of a young couple, Waqas and Tayyba, who live on the site of the kiln with their baby, Sania Fatima, and rely on their horse, Raju, for work. Waqas and Tayyba work alongside 50 families employed to produce 45,000-50,000 bricks per day. With thick dust, temperatures of up to 50°C and very little shade, brick kilns contain some of the toughest working conditions in the world.
Meanwhile, in the Shopping Village stand B41, visitors will be able to make their horse or pony a star for the day by uploading their picture onto the Brooke interactive photo wall.
Throughout the week, visitors will be able to learn more about Brooke’s work with a variety of talks and activities within the Live Zone. These talks will include an interactive farriery demonstration with farrier Thomas Burch, a book reading with Every Horse Remembered ambassador and children’s author Hannah Russell, and a meet and greet with Brooke pony Harry and his four-legged friends Alfie and La La.
Equine welfare is a cause close to the hearts of many equestrians and, in supporting Brooke, Olympia is helping to improve the lives of working horses, donkeys and mules across the developing world. Throughout Olympia, attendees can support Brooke by purchasing a Brooke branded handyband, or by texting to donate. Also, 50p from every ticket sold for the charity performance will be donated to Brooke.
Across Africa, Asia, Latin America and the Middle East, Brooke’s mission is to relieve the suffering of working equines around the world and create lasting change by working with owners, communities, local policy makers and governments. Events such as Olympia provide Brooke with an invaluable opportunity to raise awareness of its work so that it can reach even more working horses, donkeys and mules and families who depend on them.
For full details of all of Brooke’s activities at Olympia, visit our dedicated Olympia webpage