Privacy statement

At Brooke we are dependent on the generosity of our supporters and the goodwill and trust of the public. Therefore, we’re committed to protecting and respecting your privacy.

How we use your personal details

When we'll get in touch

The first time you give us personal details - for example, when you sign up to receive email updates or make a donation - you'll receive follow-up information from us directly relevant to this activity, including how your support is helping. Sometimes these communications might also include other ways you might consider supporting us.

Our aim is to communicate to our supporters in a way that makes them want to stay involved with us for as long as possible.

We won't sell or swap your data

We promise not to sell or swap our supporters’ details on to any other organisation or third party. We respect your privacy and value your support and interest in working animals overseas. You will not receive offers from other companies or organisations as a result of giving your details to us.

You can unsubscribe at any time

You are free at all times to ask us to stop contacting you - simply click on the unsubscribe link at the bottom of any of our emails or contact us to be removed from our mailing lists.

What details we ask for and why

There are minimum levels of information we need to capture for different purposes - such as donating money or signing up to Gift Aid. We always ask for your name and title so we know how to talk to you.

We would like to be able to offer you updates on our latest work, appeals and upcoming fundraising events. When you visit Brooke’s website we assume you don't want this information, but of course if you do want to receive these updates, please tick the box to show that you do.

We may analyse the personal information we collect to create a profile of your interests and preferences so we can contact you in the most appropriate way and with the most relevant information.

Email address

We need to be able to confirm any transactions you make on our website by sending you an email, which is why this field is mandatory on all our web forms.

If you donate to us via our website, our web forms assume you do NOT want to receive updates about our latest work, appeals or upcoming fundraising events. If you DO want to receive these updates, please tick the box.

Postal address

We ask for your house number and postcode so we hold a valid postal address for you. We need this information to:

  • set up direct debits and one-off card payments
  • claim Gift Aid
  • deliver items to you (items you have purchased or event materials, for example).

If you have consented to receive marketing emails and/or post from us, we'll use your postcode and address to send you more relevant information, such as events in your local area. If you want to change your preferences at any time, please contact us

Telephone number

We would like to be able to contact you by phone. However, as a general rule, you're not required to provide your telephone number. If there's a specific reason we want your telephone number, we'll make it clear why we need this information.


If you have signed up to an SMS message (text message) campaign but have decided you would prefer not to receive SMS messages from us in the future, please either follow the instructions in the SMS text sent to you or see our text to donate terms and conditions to find the campaign you responded to.


Brooke uses cookies. A cookie is a small text file that is sent from our website and stored in your browser or on the device you're using. We use cookies to help us manage the Brooke website, process online donations and in the Brooke Shop. They improve your experience of using a website - for example, by remembering your preference settings and by measuring your use of the website to ensure that it meets your needs. See our cookies page for more details on how we use cookies and how you can control your cookie preferences.

Our full privacy statement

Please read our privacy statement (PDF 96KB) for full details on how we handle your data.

Thank you for supporting Brooke.