28 September 2018

Brooke Raises Awareness at FEI World Equestrian Games

Brooke stand at WEG

As official chosen charity, Brooke and sister charity Brooke USA successfully hosted a range of events at this year’s FEI World Equestrian Games in Tryon, North Carolina from 11-23 September.

Brooke Breezeway

Attendees enjoyed the unveiling of the Brooke Breezeway, talks from Brooke representatives including CEO Petra Ingram and USA chairman David Jones, the premiere of Brooke’s new interactive experience, and appearances from world class equestrians.

Brooke kicked off proceedings on 11 September with the launch of the Brooke Breezeway, a permanent passageway made of engraved bricks humanely manufactured in the United States. Supporters can order bricks in memory of a beloved person or pet, or to commemorate a special event, with proceeds directly benefiting the horses, donkeys and mules who work in Asia’s brick kilns.

Sam Watson

The unveiling was attended by Brooke USA board member Katherine Bellissimo, trustee Jane Holderness-Roddam and Brooke CEO Petra Ingram. Jane chose to honour two of her past horses, Warrior and Our Nobby with a commemorative brick. Jane explained that she rode Warrior at the World Equestrian Games in 1978, so it was the perfect opportunity to honour his memory.

11 September also saw the premiere of Brooke’s new interactive experience at the World Equine Expo. Viewed via a VR headset or within Brooke’s specially-made circular, immersive room, the experience shows the reality of life for people and equines in Pakistan’s brick kilns through 360° video. Over the course of the expo, the film was viewed by a wide variety of attendees including Irish eventing rider Sam Watson and Team GB’s Alexandra Thornton.

Charlotte Dujardin visits Brooke USA shop

Throughout the games, numerous equestrians stopped by Brooke’s stand at the expo, including global ambassador Charlotte Dujardin, Team USA’s Rebecca Hart and Brooke USA ambassador Boyd Martin.

Despite threats of severe weather caused by Hurricane Florence, the World Equestrian Games remained largely unaffected, with just the one cancellation of an endurance competition. It’s through events such as this that Brooke continues to raise awareness of the 100 million equines working around the world today. Brooke works with owners, communities and policy makers to bring about lasting improvements to the lives of working horses, donkeys and mules.