21 December 2018

Brooke mascot Alfie the Dinky Donkey steals the show at Olympia, The London International Horse Show

La La, Alfie and Harry

Credit: Events Through A Lens.

As official chosen charity of Olympia, The London International Horse Show, Brooke has enlisted the help of Alfie the Dinky Donkey this week to spread awareness of the charity throughout the show, which runs from 17-23 December.

Joined by miniature Shetland ponies La La and Harry, Alfie has been making appearances in the main arena, the live zone, and the Brooke stand upstairs in the Gallery at G181.

Alfie is owned by dressage rider Amy Woodhead and lives in Grimsby with best friend and stablemate La La.

Alfie’s appearances in the ring have included his daily starring role in the nativity-themed finale alongside Santa’s horses Floyd and Bullet, and Brooke’s special interval performance on Wednesday 19 December, which featured equestrian stars Gemma Tattersall, Laura Renwick, ambassador Richard Waygood, trustee Jane Holderness-Roddam, CEO Petra Ingram and celebrities Anthea Turner, Lilah Parsons and Aimee Vivian.

Following Wednesday’s parade, eventing rider Gemma Tattersall, who has supported the charity’s MyHackathon campaign in the past, joined Alfie, La La and Harry at the Brooke stand alongside Petra Ingram.

Jessica Mendoza

Throughout the week, Brooke’s stand has been visited by various equestrians including dressage rider Alice Oppenheimer, Paralympic rider Natasha Baker, and showjumper Jessica Mendoza. The equestrian stars all viewed Brooke’s virtual reality 360 film, captured within a brick kiln in Pakistan. Alice, who visited Brooke’s work in India in 2015, said: “Having been to brick kilns in India, what really struck me was the strain that was put on the mules. That really came across so well in the film.”

The film was also a hit with journalists attending the British Equestrian Writers Association Lunch at Pillar Hall on Wednesday lunchtime. Here, showjumper Michael Whitaker was among those to view the film, which follows a young couple who live on the site of a brick kiln with their baby and horse.  

Events such as Olympia provide Brooke with an invaluable opportunity to raise awareness of the work it does around the world. Visitors wishing to support Brooke’s work can text HORSE to 70500* to donate £5, or stop by Brooke’s stands at either G181 or B41 to buy merchandise including an exclusive Brooke handyband.

100 million horses, donkeys and mules are currently working to support 600 million people in some of the world’s poorest countries. Brooke works with owners, governments, and local policy makers to bring about lasting change for working equines and the people who depend on them.

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