8 November 2017

Brooke launches new campaign and survey results

A recent survey conducted for Brooke, has found that the UK public are largely unaware of how many horses died in the First World War, despite the fact that the majority (80%) knew that horses were used in the conflict.

Only 12% of the UK public knew that between 1914 and 1918, eight million of these animals died on all sides. Brooke has today launched Every Horse Remembered, a new campaign to highlight the contribution of working horses and donkeys past and present.

One million horses, donkeys and mules were conscripted in the UK and used in WW1, and only 62,000 returned after the conflict ended. Almost half (48%) of the UK public were surprised to learn that many of those that survived were sold or abandoned. Brooke’s founder Dorothy Brooke later found thousands of Britain’s war horses, walking skeletons labouring on the hot and dusty streets of Cairo. She wrote a letter to the Morning Post (now the Telegraph) appealing for help, and the British people helped her buy back 5,000 of the animals. She established the Old War Horse Memorial Hospital in 1934, which later became Brooke. 

The charity now helps working horses, donkeys and mules around the world. Of those surveyed, very few (14%) realised that there are 100 million currently working in the world. These animals help an estimated 600 million poor people to earn a living and provide for their families. 

UK equestrians did better on the survey - which tested respondents' knowledge of certain facts - knowing more about how many horses fell in the War (16% of equestrians answered correctly), and how many horses, donkeys and mules are working around the world today (18% answered correctly).

To mark 100 years since the end of WW1, Brooke is launching a new campaign, Every Horse Remembered

Brooke has launched this campaign to highlight the struggle of working horses, donkeys and mules of the past and present. We’ve found that even though many people know horses were used in the First World War, there’s little understanding of what happened to them afterwards, and even less realise that these working animals are making a valuable contribution today.

75% of the horses and mules died in the War because of the intense environments they had to work in, rather than shellfire. The sad reality is that these animals are still working in punishing conditions, and with the help of the British public, Every Horse Remembered will continue Dorothy Brooke’s legacy and improve the welfare of even more horses, donkey and mules around the world.

Brooke Chief Exectutive, Petra Ingram

Celebrities and well known equestrians have already lent their support for the campaign, including Jennifer Saunders, Clare Balding, Olympic gold medallists Charlotte Dujardin and Victoria Pendleton, Jan Leeming and Wendy Turner-Webster. Deborah Meaden is also supporting and giving a speech for Brooke at the Animals in War remembrance service, organised by Petplan Charitable Trust and Dogs Trust on Friday 10 November.