Brooke announces YouTube star This Esme as Ambassador - Youth Focus
Equestrian YouTuber This Esme, famous for her horsey videos and vlogs, has been announced as Brooke’s new Ambassador, with a focus on inspiring young people to get involved with the charity.
Esme Higgs, 18, has supported Brooke’s MyHackathon challenge and Brooke Shop, and last autumn travelled to Senegal to see the charity’s work. Whilst there, Esme heard more about Brooke’s farriery and drought resilience work and broadcasted this to her combined following of over 486K viewers on Instagram and YouTube.
I’m so excited to take on this role and further my support of this brilliant charity in 2020. Earlier this year, I was lucky enough to visit Brooke’s work in Senegal and see the huge difference that donations make to the lives of working horses, donkeys, mules and the people who depend on them. I can’t wait to use my voice to inspire more people to get involved with Brooke and raise awareness of the vital contribution these animals make around the world.
Esme regularly films videos about her day to day life looking after her two horses and three donkeys. Her appointment follows that of Yorkshire-based author Hannah Russell, who was named Ambassador – Youth Focus in early 2019.
Looking ahead, Brooke and Esme will collaborate on videos and digital content to raise awareness of the tough conditions experienced by working horses, donkeys and mules around the world today. Brooke works with owners, governments and local policy makers to make sustainable improvements to the lives of these animals and the people who depend on them.