We want to do all we can to help relieve the suffering of working animals in poor communities around the world. We are committed to expanding our work to help reach our goal of helping two million working horses, donkeys and mules every year by 2016.
Sixty-five percent is spent directly on funding our programmes overseas, enabling us to help more than 1.8m working animals across Africa, Asia, Latin America and the Middle East.
To reach our 2016 goal, we are investing in our fundraising activities to increase the number of supporters who help us and to raise awareness of our vital work.
Last year, for every £1 received we re-invested 30 pence in finding new supporters and raising further funds – this will enable us to reach even more suffering animals, and ensure we can sustain our work well into the future.
Last year we raised £3.30 for every £1 we spent on fundraising activity.
We are always very mindful how we spend our income, and ensure that our fundraising activities are as effective and efficient as possible. Last year we raised £3.30 for every £1 we spent on fundraising activity.
To read about our progress, find out where the money comes from and how we spend it each year, see our annual reports.