The Brooke’s work currently benefits 1,494,083 animals a year across Asia, Africa and Latin America (in 2011/12 the Brooke’s coverage across the world was 1,170,000).
To deliver our programmes for animals currently costs around £12 million a year, which is 67p in every £1 we spend.
The Brooke is committed to expanding our programmes to improve the lives of even more animals. Our goal is to reach at least two million animals a year by 2016. For every £1 that the Brooke receives, 67p goes directly to our work in the field, 4p is spent on admin costs, 1p on governance and the remaining 28p is invested back into fundraising.
This 28p for fundraising includes all mailings that we send to our supporters and for every £1 spent on fundraising, the Brooke receives on average £3.74 back. Therefore we do feel that is of benefit to us to continue fundraising in this way.