The Brooke’s work currently benefits 1,100,000 animals a year across Asia, Africa and Latin America (in 2010/11 the Brooke’s coverage across the world was 904,900).
To deliver our programmes for animals currently costs around £9.9 million a year, which is 70p in every £1 we spend.
The Brooke is committed to expanding our programmes to improve the lives of even more animals. Our goal is to reach at least two million animals a year by 2016. This means we are investing in fundraising so that we can expand our work, so 24p in every pound spent by the charity is re-invested into fundraising, keeping in touch with our existing supporters and finding new supporters so that we can sustain our work in the long-term, who we reach in various ways including advertising.
This investment means that we can reach into new areas where animals are suffering, and also reach future generations of working horses and donkeys. This 24p also includes the cost of raising awareness of equine welfare issues, like our ‘Responsible Tourism’ campaign (which includes publicising the ‘Happy Horses Holiday Code’).
5p in every £1 is spent on services to our supporters, including management of our database (which holds financial and other records). Governance costs account for the final 1p, which are the costs associated with meeting the constitutional and statutory requirements of the Brooke, for instance, the cost of financial audits.