Jamie Whear, Media and Content Manager

Jamie has been in charge of media and PR at Brooke since 2014.

Jamie meets a mule in India

Jamie meets a mule in India

What time does your alarm go off and how do you start your day?

7am. I start by catching up on the news through the Today Programme on BBC Radio 4. Every week I also check the media news through the BBC’s Media Show podcast.

What are you responsible for in your role at Brooke?

I’m in charge of media and PR, so I’m working to get stories about our work, or the people who fundraise for us, in magazines, newspapers and online news sites. Also, PR is about how you’re perceived so I’m always trying to make sure people know how hard our staff work and the intelligent solutions Brooke uses to tackle welfare issues. 

How did you get your job?

I was working as a media assistant at a health charity and wanted to do something helping animals, so Brooke was one of the first media officer roles I applied for.

What’s your typical day?

Trying to get a journalist interested in writing about our work. It could be someone from Horse & Hound, the Guardian Development section or even Veterinary Times. You’ll almost always find me writing something about what Brooke does.

What’s your most memorable work moment?

Every time storytelling through the media makes a difference and increases awareness of Brooke. A big moment was when I secured a photo album with captions on the Guardian website last year - something I’d been trying to do for almost two years. 

...if I could have a hotline to a woman using a donkey to support her life in rural Ethiopia, that would be ideal!

What’s the worst part of your job?

The difficulty of getting the magic combination of interview, images and quotes from someone working in or benefitting from our country programmes together. It’s so hard to make regular contact, so if I could have a hotline to a woman using a donkey to support her life in rural Ethiopia, that would be ideal!

What’s the best part of your job? 

I travel with our photographer overseas to gather case studies - this has got to be the best part. Not only do I get to see our work in action, I also get the sort of travelling experience money can’t buy. Sure, it’s hard work – early starts, long car rides, extreme weather - but the trips I’ve been on I will never forget.

What would be your Plan B? What would you be doing if you didn't work at Brooke?

I’d be an actor. Actually that was plan A, but I didn’t have the patience. 

What do you do after work?

I try and switch off as much as possible. Chilling with my girlfriend and the cat is perfect. 

Our staff don’t judge, they help. They don’t intervene, they train. And most of all, they are passionate about animals. 

What makes you proud to be Brooke?

I’m proud to be Brooke because we understand the relationship between humans and animals on a worldwide scale better than any other organisation.

Also, one of the best things about working for here is the respect the organisation has for the people working in-country and the people we’re supporting. Our staff don’t judge, they help. They don’t intervene, they train. And most of all, they are passionate about animals.